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So here I was, happily enjoying Fresh Prince of Bel Air on my television when an advert for this came up:
Even on the advert it was pronounced RETARD-Ex
Who would honestly want to brush their teeth with something called retarDEX?! It's like the person who made it up dropped it into a office meeting as a joke and the boss replied back "This is an amazing name!" All while the yesmen just nod sheepishly while dieing a little inside.